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Europe’s tourism market will be reshaped over the next decade by new travellers, new destinations and changing demand patterns, according to a new report from Accor, a world-leading hospitality group.
The report1, based on data commissioned from a leading global economic forecaster Tourism Economics, estimates that demand for tourist accommodation across Europe will grow by 32% over the next ten years, adding more than 1.6 billion overnight stays annually.
The report1, based on data commissioned from a leading global economic forecaster Tourism Economics, estimates that demand for tourist accommodation across Europe will grow by 32% over the next ten years, adding more than 1.6 billion overnight stays annually.
![[Aggregator] Downloaded image for imported item #49672 New travellers and destinations to reshape Europe’s tourism map by 2036, new Accor report reveals](https://allmythreligionhistory.com/wp-content/uploads/2026/10/Screenshot_2026-10-26_at_09.48.02-600x315-1.png)