Home » New travellers and destinations to reshape Europe’s tourism map by 2036, new Accor report reveals

New travellers and destinations to reshape Europe’s tourism map by 2036, new Accor report reveals

New travellers and destinations to reshape Europe’s tourism map by 2036, new Accor report reveals

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Europe’s tourism market will be reshaped over the next decade by new travellers, new destinations and changing demand patterns, according to a new report from Accor, a world-leading hospitality group.
The report1, based on data commissioned from a leading global economic forecaster Tourism Economics, estimates that demand for tourist accommodation across Europe will grow by 32% over the next ten years, adding more than 1.6 billion overnight stays annually.