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More than 4,000 professional attendees, over 300 exhibiting companies from 61 countries, around 10,000 pre-scheduled business meetings and qualified buyers from over 40 countries came together at Expo Guadalajara, underscoring the strong demand for a dedicated B2B marketplace connecting the travel markets of the Americas. The inaugural event combined high-quality business encounters, international networking and forward-looking industry discussions. ITB Americas will return to Guadalajara from 16–18 November 2027.